Home > Edition

Edition 2024

Plunge into the heart of craftsmen's know-how

Join us at SIAO 2024!

Don't miss your chance to be part of Africa's largest craft fair. Reserve your stand today!

Book a stand

Participating in the SIAO

Participation in the Biennale de l'Artisanat Africain will enable you to showcase your new products and promote their added value, meet new prospects (prospective professional buyers in the crafts sector) and your customers in an ideal exhibition park (2 air-conditioned pavilions and 2 ventilated pavilions), stand out from the competition and increase your visibility and reputation with the presence of the national and international press (over 500 journalists from all over the world).

Before
the event

You need to prepare for a trade show. Contact your potential customers beforehand, and invite them.

Make a list of the 5 companies that are most important to you, and with whom you absolutely want to make contact during the show.

Find out the names of the people responsible for the sector you're interested in, so you can contact them directly.

Learn how to present and "sell" yourself in a few words.

During
the event

  • At a trade show, go straight to the point. First impressions are crucial.
  • Choose the people on your stand with care. They should be able to explain the product or service in 25 words.
  • Check that all your documentation is ready.
  • Make sure your business cards clearly describe your offer and what sets you apart from the competition.
  • Prepare notes or invitations to leave on other stands and make contacts.

After
the event

After the event, don't forget the follow-up.

Send a letter and call within 2 days to make an appointment with a customer.

Innovations

As part of its ongoing professionalization policy, the SIAO, in addition to consolidating previous achievements, has introduced a number of innovations for this 15e edition of the Show. They include:

  • Strengthening the accreditation and ticket sales system
  • Online payment of stand rental fees
  • Online stand allocation via the siao.bf website
  • Strengthening the organization of business meetings (B to B) between professional buyers and exhibitors

  • Screening of the winning works at the awards ceremony
  • Setting up a help desk (interpreting, translation, support for professionals and craftsmen)
  • Free access to award-winning artisan stands

Practical information

loader-image
Ouagadougou, SIAO
20:29,15/10/2024
temperature icon29°C
partiellement nuageux
HumidityHumidity:57 %
PressurePressure:1012 mb
WindWind:14 Km/h
Wind GustWind Gust:23 Km/h
CloudsClouds:44%
VisibilityVisibility:10 km
SunriseSunrise:05:55
SunsetSunset:17:47
Weather from OpenWeatherMap
  • Official Language: French
  • Time zone: GMT or GMT
  • Currency: Fcfa XOF
  • Numbering plan: +226 XXXXXXXX

Your trip to Burkina Faso

As part of the event, SIAO is forging partnerships with airlines to facilitate travel for all those wishing to visit Burkina. Present your invitation to the agency to benefit from reduced fares.

How do I get accredited with the SIAO?

  • For professionals

Make sure your registration has been processed. If your arrival date has been communicated to the SIAO, you will receive your accreditation at the airport. You can also pick up your accreditation at the professional counter on the SIAO website.

  • For professionals

Make sure your registration has been processed, then contact the Communications and Press Committee or the SIAO Communications Officer to obtain your accreditation. Accreditations are available at least one week before the event.

  • For craftsmen

Make sure that your registration has been processed and that you have paid your participation fee.
Make sure you have sent the names of your companions.
Please go to the exhibitor counters to collect your accreditation.

For craftsmen, a 9 m² stand entitles you to three (03) accreditations. Additional badges can be purchased for a fee of 6,000 FCFA per badge.
A lost badge can be reproduced on payment of 6,000 FCFA.

Advertising
Advertising

Show content

  • opening and closing ceremonies ;
  • day dedicated to the guest country of honor (highlighting the country's artistic and cultural wealth);
  • themed sales exhibitions (products offered to visitors and buyers in the exhibition halls);
  • the Creativity Pavilion, which showcases the very best of craftsmen's creative genius;
  • workshop seminar on the central theme;
  • B2 business meetings
  • competitions between craftsmen to reward the best of the Show according to criteria ;
  • cultural events and artists on the podium every evening;
  • relaxation area with restaurants ;
  • night of deserving artisans to reward the Show's winners.

Good to know

Customs regime

As part of our participation in the 17th edition of the Salon International de l'Artisanat de Ouagadougou, anyone wishing to hold an exhibition must present to the customs service the documents relating to the goods and the following information ....

Read more

Medical guide

This international event is being held at a time when the communicable diseases most commonly observed in Burkina Faso and the sub-region are meningitis, malaria and dengue fever. The context is also marked by the threat of Mpox, the COVID-19 disease. Exhibitors, visitors and the general public are advised to observe the following measures ....

Read more

List of hotels and restaurants
of the city of Ouagadougou

During your stay in Ouagadougou for the Salon International de l'Artisanat de Ouagadougou (SIAO), take advantage of a varied selection of hotels and restaurants that will meet all your expectations. The city is brimming with charming establishments, from luxury hotels to more affordable accommodations, guaranteeing comfort and conviviality.

HotelsRestaurants

The siao framework

A true architectural jewel, the exhibition park covers an area of around 7 ha and is made up of :

  • 3 air-conditioned pavilions with a total surface area of 7,000 m2;
  • 2 ventilated pavilions with a total surface area of 5,000 m2;
  • 1 creativity pavilion.
  • 2 bonded stores;
  • 1 meeting room ;
  • 1 conference room
  • 1 catering area;
  • 1 children's playground.

Special aisles

Défilé SIAO

MODE

Fancy new mixes of materials, color effects, original cuts... At the crossroads of the Fulani, Touareg, Berber and Massai ethnic groups, find the best in fashion (bogolan, woven loincloth, rafia...), jewelry and accessories in the Allée de la Mode.

Bissap SIAO

TASTE

Tchapalo, dégué, néré, karité, kinkéliba, gourmandise intoxicates you and introduces you to little-known fruits in the Allée des Saveurs.

Stand SIAO

ARTS

Bronziers, ceramists, potters, designers, they master their skills and transform their work into a work of art, a rare, unique piece highly prized by collectors and discerning amateurs. This approach is encouraged by the Creativity Pavilion, which showcases works selected by a jury of professionals.